mock exam improvements

36/50 Grade B :(

1) New and digital technology has had a huge impact on traditional media industries. What challenges have media brands faced as a result of changes in technology? Refer to Teen vogue and The Voice 25 MARKS

It was the success of  feminist blogs in regards to their large following that encouraged the brand of feminism to change into a business by switching from print to online......

Another challenge is that that teen vogue had to change due to the changes in technology is how to gain readership and endorse a participatory culture as theorised by shirky where consumers engage in the product as well as consume it endorsing an active audience....

use more examples......
an example of participatory culture is on the Teen Vogues Instagram where a picture of Timothee Chalamet asks the audience whether they like his moustache or not. this is directly encouraging an active audience through there opinions on a celebrity's appearance

An example of using Social media in order to maintain followers is through the appreciation of Sammie Scott on Facebook which has received millions of likes  

Another example of challenges that the both products have faced are the issue of regulation. The internet means that everyone has a voice and everything can be found in a matter of seconds by a simple search. this means that content of the both products would have to be original or even more eye catching to maintain readership because if not then they could just find that news from elsewhere.  Postman argues that there is so much content that we are amusing ourselves to death. unlimited access. This is a problem for the voice where they have a smaller readership  and so can find access to new products anywhere. Teen Vogue has utilised it correctly  by having a large audience following which has locked us in to be active followers of Teen Vogue. Curren and Seaton argue that larger corporations have a bigger voice and so the internet has meant that smaller audiences are not getting their voice heard compared to Teen Vogue who has a large voice. 


2)  How do representations of gender reflect contemporary social and cultural contexts? Refer to killing and no offence.   25 MARKS

Female dominated force may be an inaccurate representation of the police force in England as it may not be really equal to the amount of women in the police force. This can be linked to cultivation theory (gerbner) as people will take these false representations as the truth and thus believe that women are equal within society even though that is yet to come. 

Bell hooks theory can be used to for gender which reflects social context through the killing and no offence where she argues women have to act like men to be treated equally. This goes against what feminism is all about. for example in no offence Viv is a strong independent women, however as the boss she takes a masculine approach and it seems that only that way does she earn respect from her peers. similarly in the killing, Sarah Lund never shows skin, some would argue that she is treated equally and viewed equally to men because she dresses like men and doesn't wear revealing clothes. it creates the impression that of she were to wear a short dress everyday, she wouldn't be seen the way she is, as an equal member of the detective department 

Furthermore you can mention the waves of feminism in today's society and how the role of women has changed as shown by the women in the killing and no offence