Star Wars: The rise of skywalker trailer analysis

Who is the target audience?

Children and adults 

How do you know?

Because there is an epic story line that would interest adults and children. and also it has a lot of effects that children love. products are aimed to children such as the light saber. Also the age rating is 12 so....

How does the trailer build pace?

Calmness at the beginning. its building up to a dramatic scene and Rey is just awesome and we see her do an awesome force move and from that the pace speeds up with lots of dramatic nostalgic music and has quick cuts with different amazing scenes because star wars is lit. 

How does the trailer use editing, sound and mise en scene to build a mood?

The editing is slow in the beginning in the first scene so we can see the build up. its not fast paced at all, just the scene with wide shots and a close up which sets up a calm move and how Rey needs focus and we need to pay attention to her. the sound is also very limited and quiet because again we need focus and concentration, not to get all riled up. the sound gets very like a boom when rey does her back flip and also its in slow motion and doesn't complete it which sets the mood for suspense. The place that Rey is on is most likely her home (jakoo) and she is alone which demonstrates she is alone again  this mission. we want to carry on watching.  the rest of the trailer is fast paced with quick  to get a obliterating happy feeling. the sound is also upbeat which demonstrates action to come and violence. 

What does the choice of font suggest about the trailer?
iconic star wars font which shows that the trailer is star wars. it s familiar to the star wars universe. its big bold and colorful demonstrating the epicness to the trailer as well a s the movie