mock exam Q1 rewite

How do the representations in Figure 1 position the audience to desire the Patek Phillipe watch?

Representations in Figure 1 position the audience to desire the Patek Phillipe watch through media language and persuasive techniques. The slogan creates an emotive appeal to the product that its not just for us but also for generations to come. Creates a want through the legacy appeal. In addition the father and son working together makes an appeal because through the use of imagery the consumers sympathise and may even admire to be like that and so are driven towards the product. this persuasive technique allows for the audience to connect with the idea of family which attracts them to the product. the audience is positioned in the view of the mother who is the missing figure which suggests she is watching her family. the fact that its only father and son reflects the slogan. The fact that its on the sea sets the mood of calmness and something that a father would do with his family so this creates relatedness and draws the audience in. The life jacket that the boy is wearing represents the that father is his sons safety. They are tying rope which is an example of safety and links to Barthes theory of semiotics that the watch is important for your Childs safety. the watch is positioned in the center to show significance. This encourages everyone to buy the product whether they are female or male as the women may get it for her husband and the man for his son.  

What I got: 5/8