Wednesday, 22 April 2020
Wednesday, 5 February 2020
The voice- Gilroy
Gilroy is basically saying that there is an identity crisis and
feeling of not belonging (Diaspora identity) and the Voice is an example of
people trying to change that and make black Briton feel like they belong by
giving them a voice. However with their low budget it is argumentative whether
they really have a voice.
The
Voice newspaper was formed in 1982 to create a voice for the black British
community. Gilroy wrote of the dominant representation of black Britons at that
time as “external and estranged from the imagined community that is the nation”.
SP: Paul Gilroy - Diasporic
identity
There are several
important theories we need to learn and apply to our Online, Social and
Participatory media unit.
These include Clay Shirky's End of Audience theories, Stuart Hall's work on representation and reality and Paul Gilroy's postcolonial theory of black diasporic identity.
Stuart Hall: representation and reality
These include Clay Shirky's End of Audience theories, Stuart Hall's work on representation and reality and Paul Gilroy's postcolonial theory of black diasporic identity.
Stuart Hall: representation and reality
Stuart Hall suggests individuals each
have their own conceptual map – effectively what we use to decode and
understand media texts.
Building on this, Hall outlines three
approaches to understanding the relationship between reality and
representations:
Reflective approach: the media simply mirrors (or
reflects) the real world. This is a limited approach that minimalises the power
or complexity of the media.
Intentional approach: the producer of the text constructs the world as they see it and the audience accepts those values encoded in the text. This is effectively the dominant or preferred reading (reception theory) and leaves no room for the negotiated or oppositional reading.
The constructivist approach: this was Hall’s preferred approach and closely matches reception theory with preferred and oppositional readings. This suggests concepts and signs do have some shared meanings but they are not all inherent and can be interpreted by the audience in a number of ways (dependent on their own ‘conceptual map’).
Intentional approach: the producer of the text constructs the world as they see it and the audience accepts those values encoded in the text. This is effectively the dominant or preferred reading (reception theory) and leaves no room for the negotiated or oppositional reading.
The constructivist approach: this was Hall’s preferred approach and closely matches reception theory with preferred and oppositional readings. This suggests concepts and signs do have some shared meanings but they are not all inherent and can be interpreted by the audience in a number of ways (dependent on their own ‘conceptual map’).
Paul Gilroy: black diasporic
identity
We first explored Paul Gilroy’s
theories of black diasporic identity when studying music video.
This is the idea that black identity
is informed by diaspora – literally the ‘scattering of people’ across the
world. He suggests this creates a “liquidity of culture” that means black
identity is formed by journeys across seas, not the solid ground of a home
country or culture.
Importantly, Gilroy sees this
identity as impossible to reverse – there can be no return to the place of
origin as the experience of slavery and displacement can never be “rewound”.
Gilroy: black British identity
The Voice newspaper was formed in
1982 to create a voice for the black British community. Gilroy wrote of the
dominant representation of black Britons at that time as “external and
estranged from the imagined community that is the nation”.
Gilroy suggests diaspora challenges
national ideologies and creates “cultural tension”. This tension helps to
create the diasporic identity but often comes with negative experiences such as
exclusion and marginalisation.
More succinctly, Gilroy sums this up
as the white racist’s question to BAME people: “Why don’t you just go home?”
Paul Gilroy and Russell Brand
In 2017, Paul Gilroy took part in Russell Brand’s Under The Skin podcast, exploring ideas and modern culture. Watch the following two extracts and consider how Gilroy’s ideas reflect recent events and media culture.
Extract 1: 17.50 – 25.45
Extract 2: 44.30 – 48.08
Paul Gilroy and Russell Brand
In 2017, Paul Gilroy took part in Russell Brand’s Under The Skin podcast, exploring ideas and modern culture. Watch the following two extracts and consider how Gilroy’s ideas reflect recent events and media culture.
Extract 1: 17.50 – 25.45
Extract 2: 44.30 – 48.08
Paul Gilroy - blog task
1.) Give a one line definition of Gilroy’s idea.
He has argued that racial identities are historically constructed - formed by colonialization, slavery, nationalist philosophies and consumer capitalism.
2) What does Gilroy suggest regarding the causes and history of racism?
Racial identities are the product of racial oppression. Racial identities are caused by historical conflicts that have brought different groups into opposition. That is not to say that there were no human differences before historical conflict between different groups; different humans groups existed but their differences were not defined by 'race' lines.
3) What difference might a platform like the internet make?
3) What difference might a platform like the internet make?
4) How does Gilroy view diasporic identity?
Diaspora- black people living outside of Africa
For Gilroy, the Black Atlantic diaspora is irreversible because the experience of slavery irrevocably changed the diasporic identity. It cannot be ‘rewound’ to a state of cultural purity and cannot return to Africa as the place of origin has changed – the place of origin doesn’t exist as it did before diaspora.
5) What did Gilroy suggest was the dominant representation of black Britons in the 1980s (when the Voice newspaper was first launched)?
At the time, the dominant representation of black Britons was as “external and estranged from the imagined community that is the nation.” As such, to accept the role of slavery into the cultural identities of Britain would be to challenge the negative stereotype of black Britons at the time, and reverse the “external and estranged” relationship with the nation.
6) Gilroy argues diaspora challenges national ideologies. What are some of the negative effects of this?
Diaspora challenges national ideologies, through the commitment and loyalty to the origin nation or place. Negative experiences of exclusion, exposure to regressive ideologies and marginalisation will also create an identity which is then shared within the diasporic community and perhaps from the origin country.
7) How might diasporic communities use the media to stay connected to their cultural identity? E.g. digital media - offer specific examples.
8) Why does Gilroy suggest slavery is important in diasporic identity?
Gilroy also argues the importance of slavery to modernity and capitalism. The modern world was built upon a normalised view of slavery, particularly plantation slavery. Slavery was only rejected when it was revealed as incompatible with enlightened rationality and capitalist production.
9) How might representations in the media reinforce the idea of ‘double consciousness’ for black people in the UK or US?
9) How might representations in the media reinforce the idea of ‘double consciousness’ for black people in the UK or US?
"Double Consciousness provides more way of understanding of the world." The media reinforces this idea for black people in the UK by portraying them as either criminals or gang members. The Daily Mail is an example of this has they have typically been known for being prejudice towards ethnic minorities.
10) Finally, complete the second activity on page 3: Watch the trailer for Hidden Figures
10) Finally, complete the second activity on page 3: Watch the trailer for Hidden Figures
and
discuss how the film attempts to challenge ‘double consciousness’ and the
stereotypical representation of black American women.
Hidden Figures attempts to challenge the idea of double consciousness through the protagonist of the film. The protagonist is an intelligent, black mathematician who works for NASA during a period where woman were looked down upon and treated in a very traditional way.
Tuesday, 4 February 2020
Teen Vogue: Industry and social media
Industry: Conde Nast
Teen Vogue is owned and published by Condé Nast, an American media organisation that publishes around 20 magazines including Vogue, GQ and Wired. The company targets a wide range of different audiences – 164 million consumers across its brands.
In March 2018, Condé Nast announced the launch of Influencer Platform Next Gen, a digital campaign that links advertisers and content creation. The goal is to “connect to a new generation of audience”.
Income sources
Teen Vogue’s main source of income is through selling advertising space online – adverts that are targeted using browsing history.
However, they also monetise their customer data and loyalty, encouraging readers to register online for updates, offers and access to the ‘Insider’ area of the website. This data can then be sold to other companies or used to attract ‘advertorial’ or sponsored content.
Teen Vogue also makes money through YouTube with plenty of 1m+ views on their video content. This is an example of digital convergence – a traditionally print-based product moving into multimedia and accessible on one device.
Teen Vogue: fashion industry player
Although Teen Vogue has been creating headlines for its political content in recent years, it is also an important part of the fashion industry. Both editorial content and advertising is designed to create a strong desire in their audience for products featured. This links to Condé Nast’s role as a major media company interested in maximising profit.
Some argue that Teen Vogue’s more diverse coverage offers a form of public service through its political coverage. But are features criticising capitalism hypocritical when the brand is owned by a media giant like Condé Nast?
Teen Vogue: Industry and social media blog tasks
1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?
Some of the other newspapers that Conde Nast publish are: Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit,Brides, Condé Nast Traveler, Epicurious, Glamour, Golf Digest, GQ, Pitchfork,Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, W and Wired.
2) What are Teen Vogue’s main sources of income?
These include advertising on the website and tickets for their Teen Vogue Summits. Other sources include: revenue through youtube
3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
Through the summits which fans of the website can buy tickets for and attend.
4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?
This is because it can generate important revenue for things like magazines and websites in advertising fees. Also, it can generate huge buzz for the brand advertised if the website/magazine has a large readership as more people will be aware of the brand.
5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
In a away, it is a public service as it is providing important information to their target audience, this information includes things like university information, under the "Campus Life," as well as political information. Although it can be argued that Conde Nast are just doing this for more clicks, the same way Teen Vogue write their titles in a specific way, for more clicks.
Closure of print edition research
Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:
BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong
1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
This is because of their large social media followings with three and a half million Twitter followers and 6 million Facebook likes.
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
This is because the titles are concise and relatable.
3) How did Teen Vogue justify the closure of the print magazine?
Their audience is using the digital content more than the paid for magazines. This is also because people want their content for free, rather than paying for it.
4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?He says that when you go website only you lose the brand values as well as what the brand actually stands for, meaning that you "are just another website."
5) How do online-only publications make money?
This is through advertising on the website and talking about specific products in dedicated articles, which companies would pay for them to do. In addition to this, there will be advertising slots on the website which companies can also pay for to get that slot.
6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
Penny says "Print is a very difficult medium to sustain," which may be because Gen Z has grown up with the digital presence, therefore they're more likely to use that medium rather than print.
7) What does the New York Times say Conde Nast is known for?
NYTimes says that Conde Nast is known for rich, glossy magazines.
8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?
This is by $100 million
9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
The amount of people that went to the Teen Vogue website increased to nearly 9million, from 2 million.
10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.
Social media analysis
Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:
1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?
3.3 million followers.
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
The first 20 tweets would come under these categories:
TV
Lifestyle
Mental Health
Celebrity
Music
Fashion
Health
3) How are the tweets and headlines written? Can you find examples of clickbait?
The tweets are written in a serious tone and an example of click bait is "An allergic reaction to hair dye reportdedly caused this women's head to swell in size."
4) How does the Twitter feed use videos and images?
There is an image with every tweet, possibly to provide something for their followers to look at, giving them an idea of what kind of content they would find on the website.
5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?
Their Facebook page has 5.9 million likes
6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?
This part of the facebook page includes interview style videos, all of which tackle important topics which the Teen Vogue audience can relate to in some way.
7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
The Teen Vogue facebook Events tab is mostly just the Teen Vogue Summits, which suggests that the audience is quite passionate about the Teen Vogue brand.
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
Their Instagram page has 2.8 million followers
9) How does the Instagram feed differ from other social media channels?
This page will have a lot of pop culture references, whereas the twitter page will be more news and website oriented, the Instagram page acts like it's own brand which is heavily celebrity oriented.
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
The you tube channel refers heavily to celebrities as that is clearly what the audience wants as each of their recent videos have over a million views, so they are clearly popular
Some of the other newspapers that Conde Nast publish are: Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit,Brides, Condé Nast Traveler, Epicurious, Glamour, Golf Digest, GQ, Pitchfork,Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, W and Wired.
2) What are Teen Vogue’s main sources of income?
These include advertising on the website and tickets for their Teen Vogue Summits. Other sources include: revenue through youtube
3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
Through the summits which fans of the website can buy tickets for and attend.
4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?
This is because it can generate important revenue for things like magazines and websites in advertising fees. Also, it can generate huge buzz for the brand advertised if the website/magazine has a large readership as more people will be aware of the brand.
5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
In a away, it is a public service as it is providing important information to their target audience, this information includes things like university information, under the "Campus Life," as well as political information. Although it can be argued that Conde Nast are just doing this for more clicks, the same way Teen Vogue write their titles in a specific way, for more clicks.
Closure of print edition research
Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:
BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong
1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
This is because of their large social media followings with three and a half million Twitter followers and 6 million Facebook likes.
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
This is because the titles are concise and relatable.
3) How did Teen Vogue justify the closure of the print magazine?
Their audience is using the digital content more than the paid for magazines. This is also because people want their content for free, rather than paying for it.
4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?He says that when you go website only you lose the brand values as well as what the brand actually stands for, meaning that you "are just another website."
5) How do online-only publications make money?
This is through advertising on the website and talking about specific products in dedicated articles, which companies would pay for them to do. In addition to this, there will be advertising slots on the website which companies can also pay for to get that slot.
6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
Penny says "Print is a very difficult medium to sustain," which may be because Gen Z has grown up with the digital presence, therefore they're more likely to use that medium rather than print.
7) What does the New York Times say Conde Nast is known for?
NYTimes says that Conde Nast is known for rich, glossy magazines.
This is by $100 million
9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
The amount of people that went to the Teen Vogue website increased to nearly 9million, from 2 million.
10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.
Social media analysis
Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:
1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?
3.3 million followers.
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
The first 20 tweets would come under these categories:
TV
Lifestyle
Mental Health
Celebrity
Music
Fashion
Health
3) How are the tweets and headlines written? Can you find examples of clickbait?
The tweets are written in a serious tone and an example of click bait is "An allergic reaction to hair dye reportdedly caused this women's head to swell in size."
4) How does the Twitter feed use videos and images?
There is an image with every tweet, possibly to provide something for their followers to look at, giving them an idea of what kind of content they would find on the website.
5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?
Their Facebook page has 5.9 million likes
6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?
This part of the facebook page includes interview style videos, all of which tackle important topics which the Teen Vogue audience can relate to in some way.
7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
The Teen Vogue facebook Events tab is mostly just the Teen Vogue Summits, which suggests that the audience is quite passionate about the Teen Vogue brand.
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
Their Instagram page has 2.8 million followers
9) How does the Instagram feed differ from other social media channels?
This page will have a lot of pop culture references, whereas the twitter page will be more news and website oriented, the Instagram page acts like it's own brand which is heavily celebrity oriented.
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
The you tube channel refers heavily to celebrities as that is clearly what the audience wants as each of their recent videos have over a million views, so they are clearly popular
OSP: Teen Vogue - background and textual analysis
OSP: Teen Vogue -
background and textual analysis
Our first Online, Social
and Participatory CSP is Teen Vogue - the former print magazine turned online
sensation.
25 Marks… this will be a
big one!
Teen Vogue has generated a
huge amount of coverage (and attracted a significant audience) by
re-positioning the magazine as a socially conscious political hub for young
women.
Notes
from the lesson
Teen
Vogue: background
Teen Vogue was launched in
2003 as a print magazine ‘little sister’ title to US Vogue. It focused on
fashion and celebrity and was a conventional magazine aimed at teenage girls.
In 2015, in response to
declining sales, the magazine cut back its print distribution and focused on
digital content. After single-copy sales dropped 50% in the first six months of
2016 alone, the magazine went quarterly (four issues a year) before announcing
the closure of the print magazine completely in November 2017.
Online
growth
Led by digital director Phillip
Picardi, the Teen Vogue website grew substantially as the print magazine
declined.
Between January 2016 and
2017, Teen Vogue’s online traffic rocketed from 2.9m US visitors to 7.9m. The
magazine then surpassed 10m unique users later in 2017. In addition, the
magazine has 6m Facebook likes, 3.5m Twitter followers and a huge following on
Snapchat.
Evolution
and activism
The spectacular digital
growth of Teen Vogue has been credited to the editor Elaine Welteroth and
digital guru Picardi leading the magazine in a radically different direction to
traditional teenage magazines.
Focusing on politics,
activism and feminism, the magazine has developed a reputation for high-quality
journalism while recruiting millions of socially-conscious, educated readers.
'Woke'
Teen Vogue considers itself
a ‘woke’ brand.
Woke definition: a
political term of African American origin that refers to an awareness of issues
concerning social justice.
This means Teen Vogue
covers issues of politics, racism and gender identity… and amazingly has
expanded the appeal and reach of the brand while doing do.
Teen
Vogue: background reading and textual analysis blog tasks
Work through
the following tasks to complete your first case study on Teen Vogue.
Teen Vogue: background reading
1) What was
the article that announced Teen Vogue as a more serious, political website –
with 1.3m hits and counting?
2) When was the
original Teen Vogue magazine launched and what was its original content?
Teen Vogue was originally launched in 2003, and its content included: fashion and celebrity gossip.
3) How did
editor Elaine Welteroth change Teen Vogue’s approach in 2015?
4) How many
stories are published on Teen Vogue a day? What topics do they cover?
The team of editors will publish 50-70 stories a day. These will range from politics, to fashion, to lifestyle.
5) What
influence did digital director Phillip Picardi have over the editorial
direction?
6) What is
Teen Vogue’s audience demographic and what does ‘woke’ refer to?
Teen Vogues demographic is ages 18-24 females, and the word "woke" refers to being socially conscious
7) What
issues are most important to Teen Vogue readers?
Social issues about politics and fashion and lifestyle
8) What does
Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with
regards to modern audiences? Can you link this to our work on Clay Shirky?
Gevinson suggests that the internet has changed the way audiences react to things, which links to "End of an Audience" as it shows the audience of the modern cultures doing more than just reading/viewing the media product as they are now trying to make change with things that are perhaps wrong.
9) What
social and political issues have been covered successfully by Teen Vogue?
"Trump Gaslighting America"-Trump telling lies to put himself in a better position for the vote.
10) What do
Teen Vogue readers think of the magazine and website?
Teen Vogue textual analysis and example articles
Work through
the following tasks to complete your textual analysis of the Teen Vogue website
and read notable Teen Vogue articles to refer to in exam answers.
Homepage analysis
Go to the
Teen Vogue homepage and answer the following:
1) What
website key conventions can you find on the Teen Vogue homepage?
- the menu icon
- category bar along the top
- logo
- images
- social media references
- articles
- click bait titles
- continuous scrolling feeling
2) How does
the page design encourage audience engagement?
The home page encourages audience interaction through social media, as well as through the titles which through the titles make it seem like the writer is talking to the audience, asking them a question of sorts and encouraging thoughts.
3) Where does
advertising appear on the homepage?
4) What are
the items in the top menu bar and what does this tell you about the content of
Teen Vogue?
- News and Politics
- Fashion
- Entertainment
- Beauty
- Lifestyle
- Wellness
- Homecoming
it tells us that the content ranges from fashion to politics and is not just limited to one thing
5) How far
does the homepage scroll down? How many stories appear on the homepage in
total?
Lifestyle section
Now analyse
the Lifestyle section of Teen Vogue and answer the following:
1) What are
the items in the top menu bar for the Lifestyle section?
- Tech
- Campus Life
- Careers
- Decorating Ideas
- Food
2) How is the
Lifestyle section designed to encouragement audience engagement? Think about
page design, images, text and more.
The titles if the articles have quite a personal tone to them, allowing audiences to feel more enticed to click them, pretty much click bait titles. These make it seem as the reader is having a conversation with the writer of the article. In addition to this, the use if GIFs to evoke a sense of humor, one of which being Rachel from friends with a turkey on her head. Also, because this page is formatted in a list, it entices the readers to continue scrolling in a way.
3) What do
you notice about the way headlines are written in Teen Vogue?
4) What does
the focus on education, university and ‘campus life’ tell you about the Teen
Vogue audience demographics and psychographics?
This tell us that Teen Vogues audience is on the older side of the spectrum of teenagers, meaning that it focuses on more mature topics, like politics, and preparing for university. In addition, this tells us that the psycographics of the Teen Vogue readers would be: Aspirers/Reformers as TV readers want to change the world, and aspirers because of the themes the website focuses on, like beauty and fashion.
5) Choose
three stories featured in the Lifestyle section – why do they fit the Teen
Vogue brand?
- 7 Things you should do when applying to colleges - Teen Vogue readers are likley to be either in college or applying, therefore there is appeal straight away.
- 3 Reasons the XR should be your next phone - TV readers may be interested in new technology, meaning that not only will they know about the Iphone XR, but may be considering buying a new phone, therefore this article
- Starbucks is selling a "Snowy Cheese Latte" - T.V readers may go to Starbucks and may therefore be interested in a new flavour coffee that they are bringing out
Five key articles
Read the
following five notable Teen Vogue features then answer the questions below for EACH feature.
Trump Gaslighting America:
1) Who is the writer and what is the article about?
Lauren Duca is the writer of this article and it is about Trump telling lies to america, so much so that he begins to really believe the lies that he is telling.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
This article uses narrative to portray the binary opposition between republicans and democrats, clearly portrayed simply through the writers viewpoints. Also, the Propp's character types, as Trump is clearly portrayed as the villain, and the writer as the hero/donor of sorts as she gives us useful information.
3) Why is this article significant?
This article is significant because it was the first of many articles that put Teen Vogue into the limelight for being a mature magazine/website aimed at young people, that talked about political issues, such as Trump etc.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
This article reflects the values of a modern day Teen Vogue due to the fact that it clearly has left wing ideologies, as it villainizes Trump and debunks a lot of the lies that he has told.
The New Face Of Teen Activism
The New Face Of Teen Activism
1) Who is the writer and what is the article about?
Alexis Manrodt is the writer of this article and it is about activism online and how it can be more impactful than initially thought out to be.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
This article portrays the internet as the donor to the people who are using it, this is due to the fact that the writer says that the internet provided a safe place for people to have open discussions and talk about feminist issues.
3) Why is this article significant?
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
This reflects the ideologies of Teen Vogue due to the fact that it is has feminist qualities and can be said to be quite gender fluid therefore supporting the LGBTQ community
Black Teens have been fighting for gun reform for years
Black Teens have been fighting for gun reform for years
1) Who is the writer and what is the article about?
Lincoln Anthony Blades is the writer of this article and it is about black teenagers, that were in some way or another affected by the Parkland Shooting in Florida nearly a year ago, and how they have been against societies like the NRA in trying to limit gun control.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
This article uses narrative to portray the people fighting as underdogs of sorts as they try fight for what they believe in, meaning that they know the journey to tighter gun laws will be tough but they are willing to take it in order to change the world.
3) Why is this article significant?
This article is significant due to the fact that it features names like Oprah Winfrey supporting the cause of the teenagers as well as the Clooneys, who also donated money in support of these teens.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
This article reflects the left wing ideologies of Teen Vogue clearly, in that the democratic view on gun control is that it should be put in place, in more of an extent.
Netflix and Strong Female Leads
Netflix and Strong Female Leads
1) Who is the writer and what is the article about?
De Elizabeth is the writer of this article and it talks about female stars that are in Netflix originals.
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
It is clear that the women featured in this article are portrayed as the heroes as they are all central protagonists in the article, as well as in their respected series.
3) Why is this article significant?
This article is significant as perhaps 40 years ago we wouldn't be seeing as many strong female leads in mainstream media, now there is thousands, some of which being highlighted in this article.
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
This article strongly reflects the strong feminist view of Teen Vogue, as being a woman is celebrated through the article talking about these successful women.
How to Break away from gender binary
How to Break away from gender binary
1) Who is the writer and what is the article about?
Samantha Reidel is the writer of this article and
2) How does the article use narrative to engage the reader? Try and apply narrative theory here if possible.
3) Why is this article significant?
4) How does this article reflect the values and ideologies of the modern Teen Vogue?
Industry is
the final key concept to address in this in-depth study. It's important to
remember that the exam question could cover anything from how Teen Vogue makes
money to what attracts audiences to their social media pages. This means we
need comprehensive knowledge across the board.
Monday, 27 January 2020
mock exam improvements
36/50 Grade B :(
1) New and digital technology has had a huge impact on traditional media industries. What challenges have media brands faced as a result of changes in technology? Refer to Teen vogue and The Voice 25 MARKS
It was the success of feminist blogs in regards to their large following that encouraged the brand of feminism to change into a business by switching from print to online......
Another challenge is that that teen vogue had to change due to the changes in technology is how to gain readership and endorse a participatory culture as theorised by shirky where consumers engage in the product as well as consume it endorsing an active audience....
use more examples......
an example of participatory culture is on the Teen Vogues Instagram where a picture of Timothee Chalamet asks the audience whether they like his moustache or not. this is directly encouraging an active audience through there opinions on a celebrity's appearance
An example of using Social media in order to maintain followers is through the appreciation of Sammie Scott on Facebook which has received millions of likes
Another example of challenges that the both products have faced are the issue of regulation. The internet means that everyone has a voice and everything can be found in a matter of seconds by a simple search. this means that content of the both products would have to be original or even more eye catching to maintain readership because if not then they could just find that news from elsewhere. Postman argues that there is so much content that we are amusing ourselves to death. unlimited access. This is a problem for the voice where they have a smaller readership and so can find access to new products anywhere. Teen Vogue has utilised it correctly by having a large audience following which has locked us in to be active followers of Teen Vogue. Curren and Seaton argue that larger corporations have a bigger voice and so the internet has meant that smaller audiences are not getting their voice heard compared to Teen Vogue who has a large voice.
2) How do representations of gender reflect contemporary social and cultural contexts? Refer to killing and no offence. 25 MARKS
Female dominated force may be an inaccurate representation of the police force in England as it may not be really equal to the amount of women in the police force. This can be linked to cultivation theory (gerbner) as people will take these false representations as the truth and thus believe that women are equal within society even though that is yet to come.
Bell hooks theory can be used to for gender which reflects social context through the killing and no offence where she argues women have to act like men to be treated equally. This goes against what feminism is all about. for example in no offence Viv is a strong independent women, however as the boss she takes a masculine approach and it seems that only that way does she earn respect from her peers. similarly in the killing, Sarah Lund never shows skin, some would argue that she is treated equally and viewed equally to men because she dresses like men and doesn't wear revealing clothes. it creates the impression that of she were to wear a short dress everyday, she wouldn't be seen the way she is, as an equal member of the detective department
Furthermore you can mention the waves of feminism in today's society and how the role of women has changed as shown by the women in the killing and no offence
1) New and digital technology has had a huge impact on traditional media industries. What challenges have media brands faced as a result of changes in technology? Refer to Teen vogue and The Voice 25 MARKS
It was the success of feminist blogs in regards to their large following that encouraged the brand of feminism to change into a business by switching from print to online......
Another challenge is that that teen vogue had to change due to the changes in technology is how to gain readership and endorse a participatory culture as theorised by shirky where consumers engage in the product as well as consume it endorsing an active audience....
use more examples......
an example of participatory culture is on the Teen Vogues Instagram where a picture of Timothee Chalamet asks the audience whether they like his moustache or not. this is directly encouraging an active audience through there opinions on a celebrity's appearance
An example of using Social media in order to maintain followers is through the appreciation of Sammie Scott on Facebook which has received millions of likes
Another example of challenges that the both products have faced are the issue of regulation. The internet means that everyone has a voice and everything can be found in a matter of seconds by a simple search. this means that content of the both products would have to be original or even more eye catching to maintain readership because if not then they could just find that news from elsewhere. Postman argues that there is so much content that we are amusing ourselves to death. unlimited access. This is a problem for the voice where they have a smaller readership and so can find access to new products anywhere. Teen Vogue has utilised it correctly by having a large audience following which has locked us in to be active followers of Teen Vogue. Curren and Seaton argue that larger corporations have a bigger voice and so the internet has meant that smaller audiences are not getting their voice heard compared to Teen Vogue who has a large voice.
2) How do representations of gender reflect contemporary social and cultural contexts? Refer to killing and no offence. 25 MARKS
Female dominated force may be an inaccurate representation of the police force in England as it may not be really equal to the amount of women in the police force. This can be linked to cultivation theory (gerbner) as people will take these false representations as the truth and thus believe that women are equal within society even though that is yet to come.
Bell hooks theory can be used to for gender which reflects social context through the killing and no offence where she argues women have to act like men to be treated equally. This goes against what feminism is all about. for example in no offence Viv is a strong independent women, however as the boss she takes a masculine approach and it seems that only that way does she earn respect from her peers. similarly in the killing, Sarah Lund never shows skin, some would argue that she is treated equally and viewed equally to men because she dresses like men and doesn't wear revealing clothes. it creates the impression that of she were to wear a short dress everyday, she wouldn't be seen the way she is, as an equal member of the detective department
Furthermore you can mention the waves of feminism in today's society and how the role of women has changed as shown by the women in the killing and no offence
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Judith Butler describes gender as 'an identity instituted through a stylised repetition of acts'. In other words it is something lea...
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One key aspect of our introduction to A Level Media Studies is developing the language to analyse media products. Semiotics: the study ...
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One key aspect of our introduction to A Level Media Studies is developing the language to analyse media products. Semiotics: the study...
