media giants
The past decade's wave of media mergers has produced a
complex web of business relationships that now defines America's media and
popular culture. These relationships offer a massive opportunity for cross
promotion and selling of talent and products among different companies owned
by the same powerful parent corporation.
Examine the
charts breaking down what each of the five U.S. media giants now control (as
of February 2001). Also included on this list is Bertelsmann AG, which in
globalizing has bought up several large American media divisions.
Click on each one
to see their holdings
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It is the
second largest global media conglomerate, after AOL Time Warner.

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Rupert Murdoch's News Corporation Ltd. has
media holdings in the U.S., Canada, Europe, Australia, Latin America and
Asia.

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This privately-owned German media
conglomerate has interests in 600 companies in 53 countries.
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It's the third
largest global
media conglomerate. FY 2000 revenues topped $25 billion.
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This giant's
subsidiary Universal Music Group is
the number one music company in the world, with roughly 22% of the 1999
global market.
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The $165 billion mega-merger
between AOL and Time Warner, approved by the FCC in January 2001, is the largest
media merger in history. The new company promises to offer a powerhouse of
integrated communication, media and entertainment across all platforms --
computer, phone, television and handheld wireless devices.
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Sony made its name with
electronics, but it now has more than 1,000 subsidaries worldwide, many of
them key media partners.
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1.) What are your opinions on the tactics and
techniques of the marketing media who are targeting our teenagers? Have they
gone too far?
No I do not believe they have gone to far but think that it's actually very clever by digging into the minds of teens in order to find what they like and therefore market according to the their findings
2.) How has the internet
changed this?
The internet has changed this because now you can find everything anywhere and more and more people are selling merch making it harder of other companies to advertise
3.) RESEARCH AND SUMMARIZE CONDE’ NAST.
Who are
they? What do they own? How do they make money and manage customer data?
Condé Nast Inc. is an American mass media company founded in 1909 by Condé Montrose Nast, based at One World Trade Center in Manhattan and owned by Advance Publications.they produces many of the world's best known magazine brands, including Vogue, Glamour, Gentleman's Quarterly, Architectural Digest, Wired, House & Garden, Condé Nast Traveller, Tatler and Vanity Fair.
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